Strengths
First of its kind
There is no other drive through juice bar in Perth so this juice bar will be new into the market of drive through, attracting a new healthy market of on-the-go people. By adding the drive through section it opens opportunities for people to choose a healthy alternative to any other drive through type of business, at the same time providing the same quick and friendly service.
Affordable
Our products will be affordable to the type of food we are selling. The food products sold will be made on site by our well trained chefs and will be fresh each day. Our drink products will include smoothies, juices and a range of healthy teas. By keeping our prices at affordable costs it allows opportunity for everyone to try our product no matter what age or income.
Location
Our first store will be located in the area of Joondalup. This area was chosen as it is close to the Edith Cowan University, Lakeside City Shopping Centre and many other small and large businesses. By locating our store where we have there is opportunity for employees on lunch break to get a quick and easy but delicious breakfast or lunch as well as university students and people who are just attracted to the area for the day. Our location will also allow room for drive through but also have a serving area will tables and seats for people who have time to dine in.
Employee skills- The employees that will be recruited will be highly functioning, confident and friendly people. These people will go through a interview process to be able to meet everyone in person and will be hand selected. By conducting interviews our self this will ensure that we get the people we want to represent our business. The employees will go through a training programme to make sure they are confident with the product and also the production and behind the scenes work.
High Quality
Our brand will be represented in many ways to make sure our products are the highest of quality and to obtain repeat customers to our business. All of our products will be health way safe and we will use all organic fruit and vegetables. Trying to make sure we reach all markets of people we will be able to cater for vegetarians, vegans and meat lovers.
Leadership and management skills
Our leadership and management team will all have gained certificates of training from university, to show they have received the correct training needed for this job title. By obtaining this certificate of completion this will ensure the best chance for the business and role models to the staff. There will be a manager on at all times in the store to overlook anything and be there in case they are needed, as well as for safety issues.
Weaknesses
Will take time to start business up
It will take a long time to start a business from scratch with new ideas and plans. A team of well trained people that know how to set businesses up will need to be employed to make sure everything it correct and to decrease issues of the business. This will take up time and money.
Money might be tight (not enough money to complete
This will a costly business to set up and run with the products and staff so a lot of money will be put into the business before money is put back into the business. With the big ideas intended money may be scarce and may run out if the money is not planned and the budget is not stuck to.
Will not have many outlets around to get people to know the business and product
At first there will be one store in Joondalup. By limiting the number of stores it will also limit the number of customers we can gain. This area was chosen because of how busy it always is but if the store is positioned in a place that people won’t be able to get to on their quick lunch breaks they will not get to know our products and will go to other closer alternatives.
Going into an already existing market
There is already a number of fast food outlets that offer food and drinks as well as drive through coffee bars offering similar products. We just have to hope that by serving healthy products with organic ingredients our business will stand out to people rather than other alternatives.
Need to recruit all new staff and provide training
Advertisements will need to be posted up on various sites and flyers around Joondalup. This will take up more time than expected interviewing each individual person and choosing from the people offered. If no one is suited to the position then the process will be dragged on for a longer time then intended limiting time for other things that need to be completed. Training will need to be provided to all the staff. This will be costly and also take up more time to make sure they are all up to date and ready to open the business.
Starting a new business may cause stress to staff members
As the business is started up from scratch it will take a lot of effort and time to try and get everything done by the intended finishing date. The store needs to be up and successfully running as soon as possible so money will be coming into the business. This will cause stress on the staff members to get everything done and to be able to have a successful first day of opening for the business. Also the stress of the workplace may get to some staff members being in a new environment.
Opportunities
Bringing healthy drinks to the Joondalup area.
Compare with all the soda drinks ,fresh fruit juice will be healthier for people. 100% fruit juice are a smart addition to any well-balanced diet, providing vitamins and minerals like potassium, vitamin C and folate. Fruit juice is also a convenient way for adults and children to help reach the recommended number of daily servings of fruits and vegetables.
To supply more job opportunities in Joondalup for teenagers
There is one uni campus and one tafe campus in Joondalup area. And also some high schools around. So that means there are thousands of teenagers ,some of them are looking for a part time job or working experiences. Our new juice bar open will be a good chance for them to get some working experiences and also earn some pocket money after school.
To move with the current social and lifestyle changes
With our new juice bar,will be a revolutionary drive-through juice bar making a product west Australia knows and loves. Nowadays ,pace of life etting quicker ,people been busy with their jobs or studies. Time is precious for everyone. So lets rather conveniently wait the fresh juice in the comfort of your car than wait in a long queue and stand up in the shop. So our new style drive through juice bar suits the morden lifestyle changes.
Get all brand new technology around the market
In our juice bar ,we will use a bew mild preservation technology for juices ,called “purepulse”, this technology ensures that spoilage bacteria such as moulds and yeasts are destroyed effectively without any loss of flavour,colour,and vitamins. By treating fresh juices wih purepulse echnology, their shelf lives can be extended to up to 21 days. And also that products require less heating beforehand and are subjected to a lower temperature increase during treatment. The result :optimum freshness is retained.
Less room to fail
There is less room to fail due to our mass marketing strategy. Because one drive through juice bar is kind of small investment, if we fail the marketing strategy, wont loose too much money and sill have lots of chances to get it back.
Threats
High barriers of entry
At the beginning of a business always really hard. Cause people don’t know your name. they sill prefer to go to the place they use to go . as drive through food and drinks service for example. People still chose to go mc’s ,kfc,red rooster or muzz buzz. So let the customers know us is very important.
Missing a key target group of non-drivers
As a drive through juice bar, we are facing the customers who have cars. But most of the teenagers haven’t got the driving licence yet ,they don’t even have a car . and some old age customers do not feel to drive .our juice bar will lose those kind of customers.
Summer holidays business lost
The uni and tafe summer holidays will last here months long. Most of the uni students who are not living around Joondalup area, may not come to school during holidays. So one of our major customers ,the uni students will drop moun during summer. Because of that our incomes will decrease too.
Hire suitable employee
As a fast juice service industry . we need to find people who are able to working in a fast pace environment. To those who don’t have working experience students ,have to be trained for a while to suit this job well.
Weather changes
In winter change in weather may affect selling prices of cool drinks. We may need to think of the alternatives. For example, We may supply some warm juice on the menu.
First of its kind
There is no other drive through juice bar in Perth so this juice bar will be new into the market of drive through, attracting a new healthy market of on-the-go people. By adding the drive through section it opens opportunities for people to choose a healthy alternative to any other drive through type of business, at the same time providing the same quick and friendly service.
Affordable
Our products will be affordable to the type of food we are selling. The food products sold will be made on site by our well trained chefs and will be fresh each day. Our drink products will include smoothies, juices and a range of healthy teas. By keeping our prices at affordable costs it allows opportunity for everyone to try our product no matter what age or income.
Location
Our first store will be located in the area of Joondalup. This area was chosen as it is close to the Edith Cowan University, Lakeside City Shopping Centre and many other small and large businesses. By locating our store where we have there is opportunity for employees on lunch break to get a quick and easy but delicious breakfast or lunch as well as university students and people who are just attracted to the area for the day. Our location will also allow room for drive through but also have a serving area will tables and seats for people who have time to dine in.
Employee skills- The employees that will be recruited will be highly functioning, confident and friendly people. These people will go through a interview process to be able to meet everyone in person and will be hand selected. By conducting interviews our self this will ensure that we get the people we want to represent our business. The employees will go through a training programme to make sure they are confident with the product and also the production and behind the scenes work.
High Quality
Our brand will be represented in many ways to make sure our products are the highest of quality and to obtain repeat customers to our business. All of our products will be health way safe and we will use all organic fruit and vegetables. Trying to make sure we reach all markets of people we will be able to cater for vegetarians, vegans and meat lovers.
Leadership and management skills
Our leadership and management team will all have gained certificates of training from university, to show they have received the correct training needed for this job title. By obtaining this certificate of completion this will ensure the best chance for the business and role models to the staff. There will be a manager on at all times in the store to overlook anything and be there in case they are needed, as well as for safety issues.
Weaknesses
Will take time to start business up
It will take a long time to start a business from scratch with new ideas and plans. A team of well trained people that know how to set businesses up will need to be employed to make sure everything it correct and to decrease issues of the business. This will take up time and money.
Money might be tight (not enough money to complete
This will a costly business to set up and run with the products and staff so a lot of money will be put into the business before money is put back into the business. With the big ideas intended money may be scarce and may run out if the money is not planned and the budget is not stuck to.
Will not have many outlets around to get people to know the business and product
At first there will be one store in Joondalup. By limiting the number of stores it will also limit the number of customers we can gain. This area was chosen because of how busy it always is but if the store is positioned in a place that people won’t be able to get to on their quick lunch breaks they will not get to know our products and will go to other closer alternatives.
Going into an already existing market
There is already a number of fast food outlets that offer food and drinks as well as drive through coffee bars offering similar products. We just have to hope that by serving healthy products with organic ingredients our business will stand out to people rather than other alternatives.
Need to recruit all new staff and provide training
Advertisements will need to be posted up on various sites and flyers around Joondalup. This will take up more time than expected interviewing each individual person and choosing from the people offered. If no one is suited to the position then the process will be dragged on for a longer time then intended limiting time for other things that need to be completed. Training will need to be provided to all the staff. This will be costly and also take up more time to make sure they are all up to date and ready to open the business.
Starting a new business may cause stress to staff members
As the business is started up from scratch it will take a lot of effort and time to try and get everything done by the intended finishing date. The store needs to be up and successfully running as soon as possible so money will be coming into the business. This will cause stress on the staff members to get everything done and to be able to have a successful first day of opening for the business. Also the stress of the workplace may get to some staff members being in a new environment.
Opportunities
Bringing healthy drinks to the Joondalup area.
Compare with all the soda drinks ,fresh fruit juice will be healthier for people. 100% fruit juice are a smart addition to any well-balanced diet, providing vitamins and minerals like potassium, vitamin C and folate. Fruit juice is also a convenient way for adults and children to help reach the recommended number of daily servings of fruits and vegetables.
To supply more job opportunities in Joondalup for teenagers
There is one uni campus and one tafe campus in Joondalup area. And also some high schools around. So that means there are thousands of teenagers ,some of them are looking for a part time job or working experiences. Our new juice bar open will be a good chance for them to get some working experiences and also earn some pocket money after school.
To move with the current social and lifestyle changes
With our new juice bar,will be a revolutionary drive-through juice bar making a product west Australia knows and loves. Nowadays ,pace of life etting quicker ,people been busy with their jobs or studies. Time is precious for everyone. So lets rather conveniently wait the fresh juice in the comfort of your car than wait in a long queue and stand up in the shop. So our new style drive through juice bar suits the morden lifestyle changes.
Get all brand new technology around the market
In our juice bar ,we will use a bew mild preservation technology for juices ,called “purepulse”, this technology ensures that spoilage bacteria such as moulds and yeasts are destroyed effectively without any loss of flavour,colour,and vitamins. By treating fresh juices wih purepulse echnology, their shelf lives can be extended to up to 21 days. And also that products require less heating beforehand and are subjected to a lower temperature increase during treatment. The result :optimum freshness is retained.
Less room to fail
There is less room to fail due to our mass marketing strategy. Because one drive through juice bar is kind of small investment, if we fail the marketing strategy, wont loose too much money and sill have lots of chances to get it back.
Threats
High barriers of entry
At the beginning of a business always really hard. Cause people don’t know your name. they sill prefer to go to the place they use to go . as drive through food and drinks service for example. People still chose to go mc’s ,kfc,red rooster or muzz buzz. So let the customers know us is very important.
Missing a key target group of non-drivers
As a drive through juice bar, we are facing the customers who have cars. But most of the teenagers haven’t got the driving licence yet ,they don’t even have a car . and some old age customers do not feel to drive .our juice bar will lose those kind of customers.
Summer holidays business lost
The uni and tafe summer holidays will last here months long. Most of the uni students who are not living around Joondalup area, may not come to school during holidays. So one of our major customers ,the uni students will drop moun during summer. Because of that our incomes will decrease too.
Hire suitable employee
As a fast juice service industry . we need to find people who are able to working in a fast pace environment. To those who don’t have working experience students ,have to be trained for a while to suit this job well.
Weather changes
In winter change in weather may affect selling prices of cool drinks. We may need to think of the alternatives. For example, We may supply some warm juice on the menu.