Revenue and cost
The expected revenue that my team and I intend to generate is mainly from our freshly squeezed juiced products. The juice will be where most of our revenue comes from. Herbal tea, coffee and our soups in the winter will also be an option. A number of healthy organic sandwiches, salads, snacks and muesli will be on sale too. What sets our business apart from the rest is that we attain our produce from local fruit and veg shops that we support. We only use organic fruits and vegetables, which has become very popular among the society. Our team plans to serve all of these items in eco-friendly and recyclable containers and cups.
Our first cost is our overhead, or fixed cost. The largest fixed cost we have is the cost of the premises as we are going to have to build the drive though Juice’d store. After it has been built the rent charges will incur from then on. Due to small staff group needed staff salaries will be minimal. The most money will go to the wages of the casuals. The utilities that Juice’d will use is heating and cooling, lighting and telephone lines which are all necessities in a small business. It will be a simple campaign that will use various marketing strategies to catch the consumer’s eye.
It will not cost that much due to the amount of online advertising that will be done, which will be the most efficient way of targeting our younger consumers. Insurance will be a fixed cost and also acquiring licences for business names etc. The only major fixed cost for Juice’d is the building of the store, the rest are necessary fixed costs.
The first variable cost that we have is wages. These wages will most likely be for casuals who may be students and need a part time job. We have setup a programme that will help students around the Joondalup area that need help financially and we will offer them a job. These wages are set to change depending on whether we are busy in the first few months of opening and when our busiest hours are.
Fruit and vegetables will be items that will change month to month depending on price changes in the market. Our fruits and vegetable will be bought from surrounding local fresh food markets to support our fresh food growers and to make sure that they are pesticide free. It will be much cheaper due to no pesticides that are being used and also being a small business.
Also, if these fruits are not in season then our drink menus will change. We will only sell the best to our customers and organic is the best way. The food that we will have is snacks, muesli, salads and sandwiches. These products will mostly be made on hand if not, they will be bought from a local health food store. The life of each food product we sell will be determined by the feedback that we get from our customers. The inventories needed are things like cups, straws, containers and utensils. The inventory will restocked whenever required.
All of these variable costs will undoubtedly change throughout the course of the business life.
The start-up promotional campaign is a very important part of the success of the business in the first months. It allows the customers to see the new store and makes them a regular customer from the beginning. This campaign will allow us to have a wide customer base. The launch party is also a celebration of the store being opened but can be used as a marketing tool also. Juicers and blenders will also be an upfront cost, as they will only be purchased once unless they break for whatever reason.
Our first cost is our overhead, or fixed cost. The largest fixed cost we have is the cost of the premises as we are going to have to build the drive though Juice’d store. After it has been built the rent charges will incur from then on. Due to small staff group needed staff salaries will be minimal. The most money will go to the wages of the casuals. The utilities that Juice’d will use is heating and cooling, lighting and telephone lines which are all necessities in a small business. It will be a simple campaign that will use various marketing strategies to catch the consumer’s eye.
It will not cost that much due to the amount of online advertising that will be done, which will be the most efficient way of targeting our younger consumers. Insurance will be a fixed cost and also acquiring licences for business names etc. The only major fixed cost for Juice’d is the building of the store, the rest are necessary fixed costs.
The first variable cost that we have is wages. These wages will most likely be for casuals who may be students and need a part time job. We have setup a programme that will help students around the Joondalup area that need help financially and we will offer them a job. These wages are set to change depending on whether we are busy in the first few months of opening and when our busiest hours are.
Fruit and vegetables will be items that will change month to month depending on price changes in the market. Our fruits and vegetable will be bought from surrounding local fresh food markets to support our fresh food growers and to make sure that they are pesticide free. It will be much cheaper due to no pesticides that are being used and also being a small business.
Also, if these fruits are not in season then our drink menus will change. We will only sell the best to our customers and organic is the best way. The food that we will have is snacks, muesli, salads and sandwiches. These products will mostly be made on hand if not, they will be bought from a local health food store. The life of each food product we sell will be determined by the feedback that we get from our customers. The inventories needed are things like cups, straws, containers and utensils. The inventory will restocked whenever required.
All of these variable costs will undoubtedly change throughout the course of the business life.
The start-up promotional campaign is a very important part of the success of the business in the first months. It allows the customers to see the new store and makes them a regular customer from the beginning. This campaign will allow us to have a wide customer base. The launch party is also a celebration of the store being opened but can be used as a marketing tool also. Juicers and blenders will also be an upfront cost, as they will only be purchased once unless they break for whatever reason.