Promotional Campaign
Promotional Campaign
Details
Media: Radio
· Radio advertisement will be a key way to get people aware of “Juice’d”
· 3 main radio stations, 92.9, 94.5, 99.3
· Peak traffic hours (8-9, 4-6)
· Most people listen to the radio at this time
· “In a rush, need a quick healthy fixed, Get Juice’d in Joondalup, a new drive through juice store located in Lakeside Joondalup”
Media: Facebook
· Younger generations aware of the shops opening.
· We decided to do this as it has worked well for one of our Competitors “Boost” quiet well in the past.
Pamphlet
· The university, the Tafe and the Police Academy
· In the middle of spring
· We are targeting students with our short powerful slogan “Get Juice’d”
· Summer arrives and the students are on leave, we will have a following of loyal customers within the community
· Leafleting the local Lakeside Shopping Center
· Joondalup is only expanding with Department store Myers being built therefore timing and location well thought out
Seasonal
· Spring/summer will be the most profitable seasons
· Person associates the heat of summer with a cold beverage
· Most of the Campaigning will be done within the Spring
· Handing Buy one Get one Free cards to get people through the door and interested.